Crown Media Selects iSpot.tv For Power Ad Measurement

iSpot.tv, a real-time TV measurement company, and Crown Media Family Networks have entered into an ad-measurement agreement that covers Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States.

The deal gives Crown Media access to a suite of advertising measurement capabilities across its network portfolio including always-on ad verification and impressions across more than 150 national networks.

Using iSpot, Crown can deliver real-time intelligence to brands advertising on its networks, including second-by-second measurement tracking attention and interruption rates, to help them understand creative performance benchmarked across categories, day parts and more.

“Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, ad sales and digital media at Crown Media “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”

“Crown Media now has access to evidence for how much reach and attention it delivers advertisers and can use this information to foster much more compelling, fact-based discussions with agencies and brand partners than if it were simply trying to tell a program ratings story” said Stuart Schwartzapfel, SVO of media partnerships. “This deal is a great example of how incorporating modern measurement can be a game changer for the buy and sell side virtually overnight.”