Extreme Reach Closes Deal For Adstream

Extreme Reach said it has closed on its acquisition of Adstream, creating what it calls “the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset management and campaign workflow hub for all teams, across all regions.”

The expanded company, operating in 140 countries and 45 languages, currently has close to 400 million creative assets under management, representing the top 100 global brands. The company said: “As forecasters predict double-digit increases in global ad spend, this is a pivotal moment to future-proof creative operations via one activation platform that provides a complete view of creative assets and the data associated with them.”

“We launched Extreme Reach in 2008 with an explicit goal: to power the world’s video advertising,” said Tim Conley, CEO and co-Founder of Extreme Reach. “The close of our deal to acquire Adstream makes that mission a reality at a time when it’s needed more than ever. Extreme Reach and Adstream have always been customer-first solution providers and now we can deliver what our collective clients have been asking for: one centralized platform for managing and activating global campaigns with talent payment and usage rights management fully integrated.”