Fox News Names Jeff Collins Ad Sales EVP

Fox News today named Viant Technology’s Jeff Collins executive vice president of advertising sales. Starting today, Collins will oversee advertising sales for all of Fox News media including, Fox News Channel, Fox Business Network and Fox News Digital.

The position was previously held by Marianne Gambelli who was named head of ad sales for the network’s parent company as president of advertising sales last fall.

In making the announcement, Gambelli said: “Jeff’s proven track record in identifying new revenue streams and implementing strategic partnerships will add depth and innovation to our sales team.”

As chief revenue office for Viant Technology, Collins oversaw all revenue for the company and its subsidiaries including, Specific Media, Vindico, Myspace and Xumo. In this capacity, Collins drove the company’s ad tech expansion, including overseeing the 2017 acquisition of mobile ad company Aldelphic and ushered in a massive digital innovation across demand side platforms (DSPs). Additionally, in 2016, Collins helped manage the integration of Viant into the Time Inc. business following their acquisition of the company.

Previously, Collins spent 18 years with Turner Broadcasting where he held sales and leadership positions across many of the Time Warner brands. As SVP of sales and marketing, he oversaw all east coast sales representing 70% percent of the revenue across the CNN properties including, CNN, HLN, CNN Airport and CNN Digital.  

A graduate of the University of Delaware with a degree in political science and minor in economics, Collins began his career with CNN as a sales assistant in 1996.