Future Today Joins IAB and Debuts At NewFronts Event

Future Today, a provider of ad-supported streaming, is now a member of the Interactive Advertising Bureau (IAB). Future Today said its flagship channels — HappyKids, Fawesome and iFood.tv — “consistently rank among the top free channels across nearly every OTT consumer platform, including Roku, Amazon Fire TV and Apple TV.”

As part of its IAB membership, the company will make its first appearance at this year’s prestigious NewFronts event. The company will showcase its content and advertising solutions at the IAB’s Independent Publisher Spotlight, demonstrating its commitment to delivering top-quality, engaging programming for viewers and advertisers alike.

“We are thrilled to join the IAB and participate in this year’s NewFronts event,” said Vikrant Mathur, co-founder of Future Today. “As a member of this esteemed organization, we look forward to collaborating with other industry leaders to drive innovation and growth in the digital advertising space. Our presence at the Independent Publisher Spotlight will provide a unique opportunity to connect with potential partners and showcase our offerings.”

The IAB is an industry association that develops and promotes industry standards, conducts research, and offers legal support for the online advertising industry. By joining the IAB, Future Today will have access to valuable resources, insights, and networking opportunities that will help the company continue to thrive in the competitive ad-supported streaming media market.