Gatehouse Media Returns To Nielsen
GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse had left Nielsen a year ago.
“We are pleased to return to Nielsen after our year away,” said Debbie Dalton, GateHouse founder-CEO. “We have a much greater appreciation of what Nielsen TV Ratings brings to our buying process as our clients need us to provide a reliable and complete viewing lens into our local consumer, and Nielsen is best equipped to provide that service.”
“We’re delighted to welcome GateHouse Media back to Nielsen to take full advantage of our enhanced local TV measurement products,” said David Hohman, managing director, Nielsen.