HBCU Go/TheGrio Attracts Major Fortune 500 Sponsors

Allen Media Group says it has secured numerous major Madison Avenue advertising sponsors for the launch of Historically Black Colleges and Universities (HBCU) sports for HBCU Go and theGrio Television Network’s 2022-23 sports programming season. Brand sponsors include: Procter & Gamble, Honda, AT&T, Stellantis, Walmart, Toyota, Bank of America, Verizon, Lexus, Meta, Allstate, Boost Mobile, Lowes, Kia, SC Johnson, UnitedHealthcare, Safelite, Macy’s, Taco Bell, T.J. Maxx, Dairy Queen, Capital One, Geico, Pizza Hut, Mastercard, Target and more.

HBCU GO is a media provider for the nation’s 107 HBCUs, and recently announced nationwide clearance for their 2022-23 sports seasons as part of a new carriage deal with CBS owned-and-operated television stations in New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh.

AMG’s free streaming digital platform HBCU Go brings together major HBCU NCAA conferences, with major market carriage across broadcast television, cable, satellite and digital platforms. HBCU GO’s 2022-23 season began Sept. 3 with The HBCU Go Sports Kickoff Show. The three-hour pre-season special aired live on the AMG platforms HBCU Go, theGrio Television Network, theGrio streaming app, Sports.TV, Local Now and on TV stations throughout the U.S.

“The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world’s greatest minds and talent,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “HBCU Go and theGrio position our advertisers to speak to the heart and soul of Black America 24/7, and help our sponsors stay strongly connected with one of the most valuable, untapped audiences in the world.”

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