Hearst TV Adds Director Of Diversity & Inclusion

In this newly created position, Yasmine Osborn is tasked with further developing D&I programs across its stations in 26 markets.

Yasmine Osborn, who has led diversity, equity and inclusion initiatives at the United States Tennis Association for 16 years, joins Hearst Television in the newly created position of director of diversity and inclusion.

In her new role, Osborn, in partnership with corporate and local-market leadership across Hearst Television’s station group, will build upon D&I efforts already underway throughout the group, developing and leading new programs to recruit, support and advance a diverse workforce that represents the company’s markets, audiences and society as a whole.

The company said particular areas of focus will include employee resource groups, mentorship and sponsorship programs, training and development programs, external partnerships, and employee engagement utilizing opportunities such as cultural/heritage months and company town halls. She will partner with D&I leaders across other businesses of Hearst Television parent company Hearst in order to benefit from corporate initiatives and to share best practices.

“We established the director of diversity and inclusion role with the intention of building upon and growing our programs to cultivate a more diverse, equitable, and inclusive community for our employees,” said Katherine Barnett, Hearst Television senior vice president, human resources. “We’ve already had encouraging initial success with efforts including town halls. Yasmine, who made a real difference at USTA, brings the right experience and vision to the important task of growing these programs and launching new efforts.”

“We are very excited to have Yasmine join the Hearst Television team as we continue our commitment to expand our Diversity, Equity and Inclusion initiatives across our company,” said Hearst Television President Jordan Wertlieb. “Yasmine’s extensive experience, creativity and vision will clearly take our already strong efforts to the next level.”

An accomplished tennis player who captained her college women’s tennis team, earned NCAA Division II All-American and Female Athlete of the Year honors and was inducted into the Mid-American Intercollegiate Athletics Association, Osborn served in various diversity-focused roles at the USTA, most recently as the organization’s diversity and inclusion manager, based in Orlando. While there, she helped support USTA revenue goals by leveraging Business Resource Groups for product development and thought leadership efforts, and developed initiatives to create a more inclusive environment across the organization.

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Among other accomplishments, she managed an outreach planning framework which encompassed market-engagement guides, diversity, equity and inclusion workshops and an online learning platform designed to attract diverse communities. She also has extensive experience producing events and organizing programs to support veterans and people with disabilities.

Osborn holds a Master of Education in sports management from the University of Georgia and a Bachelor of Science in psychology and sociology from Northwest Missouri State University.


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