Hearst Ups McGavick To Corporate Sales Director
Gerry McGavick, who since 2019 has been Hearst Television’s director, political advertising, and since 2017 director of sales for its WMUR Manchester, N.H., has been promoted to the newly created role of corporate director of sales for Hearst Television.
In his new role, he will lead revenue-generation efforts across the company’s television platforms and will serve as Hearst Television’s primary liaison with the agency community, national sales representation firms and other sales partners.
McGavick will continue to supervise political advertising sales directly and will also continue to oversee the company’s sales account associate program, a year-long initiative in which trainees work with the local ad sales teams in each of the company’s markets with the objective of advancing to become sales account executives. A successor for his role at WMUR will be announced later.
“Gerry has done terrific work in expanding and enhancing our relationships with clients across the country,” said Hearst Television Executive Vice President Eric Meyrowitz. “His years of experience in both national and local advertising are an invaluable resource for our stations and national sales representatives to have at their disposal. In this new role, he will also expand on the good work he has already done in developing the next generation of local account executives.”
McGavick began his advertising career as a media planner at ad agency Jordan McGrath Case & Taylor, moving to the New York-based ad-sales representation firm Harrington Righter & Parsons. He later became general sales manager of WLVI Boston and served as general manager of WBIN Manchester, N.H. (Boston), before continuing his career at WMUR.
McGavick is a second-generation Hearst Television sales executive; his father was general sales manager at WCVB Boston from 1972 to 1984.
McGavick served on the New Hampshire Association of Broadcasters board and was chairman from 2015 to 2017.
He holds a bachelor’s degree in communications from Stonehill College, where he was underwriting director of the college radio station WSHL-FM and captain of the football team.
September 15, 2021 at 7:05 am