How Data Will Redefine The TV/Audience Relationship At TV2025
Streaming, NextGen TV, e-newsletters, news personalization and other emerging businesses are giving broadcasters access to troves of new consumer data that can influence decisions about new programming, new revenue streams and their relationships to consumers. Executives will unpack what that data is telling them and how it’s guiding their decision making in a panel, How Data Will Redefine The TV/Audience Relationship, at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show.
The session will consider how pioneering station groups and networks are managing, integrating and capitalizing on all this new data and how they’re turning it into audience impressions and revenue.
Panelists are Radha Subramanyam, chief research and analytics officer, CBS, and president, CBS Vision; Shawn Makhijani, SVP of business development and strategy, NBCUniversal Television and Streaming, and SVP, NBC Spot On; Dustin Block, audience development lead, Graham Media; Bill Hague, EVP, media strategy group, Magid; and Roma Kojima, senior director, customer success and data operations, CBC. TVNewsCheck Editor Michael Depp will moderate the discussion at 1 p.m. on Oct. 19 at the Javits Center.
“The sheer enormity and specificity of consumer data now available to broadcasters has given them a wealth of insights to put toward their most consequential decision making,” Depp said. “We’ll look at what kind of data is now available to them, and, crucially, how it is now guiding the decisions they make in programming strategy, developing potential new revenue streams and shaping new kinds of direct relationships with their viewers.”
Additional TV2025 panels will cover Creating More Content for a Multimedia Audience; NextGen, Streaming And The Future Of Local Media; Cybersecurity: Strategies for Mitigating Risk in a High Visibility Industry; Technology, Data and the Future of Local TV Advertising Revenue; Technology, Data and the Future of Local TV Advertising; and Technology, the Cloud and the Station Group of the Future. E.W. Scripps’ President and CEO Adam Symson will also accept TVNewsCheck’s Station Group of the Year Award on behalf of his company.
Register for TV2025 here.