How To Sell Local OTT Advertising

Erin Overstreet, VP of digital sales at Gray Television, explains how to frame the advantages of OTT advertising for local clients, the need to break down broadcast and digital sales silos and the importance of simplicity in the process. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.

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SurlyBoy says:

April 21, 2021 at 11:12 am

Good stuff! Thx for this.

weluvfakenews says:

April 22, 2021 at 6:45 am

This company has a hard time selling commercials