Hudson MX Names Anya Paul EVP For Agency Partnerships

Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, today hired Anya Paul as EVP, managing director — agency partnerships.

A digital industry veteran with more than two decades of experience, Paul joins Hudson MX from Google where she spent eight years on global agency partnerships on both technology and media, including both WPP and IPG.

Paul’s career spans the digital industry from publisher to agency, from research to technology. In addition to her time at Google, she has done stints at Yahoo in both Australia and New Zealand, as well as IgnitionOne and Kantar Millwood Brown.

“As HMX continues its mission to transform today’s advertising industry with modern ad buying and campaign management software, I can think of no one better than Anya Paul to help head our agency partnerships,” said JT Batson, CEO of Hudson MX. “Anya brings an impressive depth of knowledge and experience to Hudson MX and she knows the digital advertising space like few others. Having spent years building and maintaining relationships with the leading global agencies, Anya will be an invaluable asset to our team at this time of growth for our organization.”

“The opportunity to partner with global advertising agencies in a fundamentally transformative way is the mission that sits at the heart of Hudson MX, and I’m delighted to have joined such a bold, progressive, and dynamic team,” said Paul. “We enable our global advertising agency partners to transform their staffing models, differentiate themselves through customized data activation, and standardize and globalize their core business processes in a scalable way that serves to underpin their future growth.”

Paul is a graduate of the University of the Arts, London where she earned a BA with honors in media studies, as well as Birkbeck, University of London where she earned a post-graduate diploma in psychology.