Innovid’s CTV And Video Technology Now Available In China

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. The company has appointed David Chen, former Google Platforms country manager and Publicis managing director, to oversee Innovid’s presence as Executive Director, China. Innovid’s investment in China further expands the company’s global CTV and measurement footprint ahead of its public offering later this year.

With this launch, global marketers can now leverage Innovid’s CTV and video offerings in the China market to reach local consumers with personalized experiences and measure their campaign performance with independent analytics. The expansion into China provides global marketers with a single source of truth across Innovid’s reach of channels, publishers, and devices across over 75 countries.

The China market represents nearly one billion active internet users, presenting a considerable opportunity for global advertisers to reach and engage consumers. According to eMarketer, the Chinese population consumes more digital video than any other country in the Asia-Pacific region, with over 50% of internet-enabled households choosing to consume TV content via OTT devices. The result is a highly engaged, video-focused, tech-savvy audience.

“Innovid is the global leader in innovating and creating transformative experiences in CTV and video for brands and audiences,” says Zvika Netter, Innovid CEO. “As international brands seek to engage this tech-savvy China consumer base, marketers can utilize our unified infrastructure to expand reach and increase relevance. With the addition of the China market, Innovid clients now have a more comprehensive and near complete view of global campaign performance. This is another critical step forward towards solving the CTV industry’s measurement fragmentation challenges.”

Driving Innovid’s growth in China, Chen will lead the company’s local strategy and support global clients operating campaigns in the market. With more than 20 years of advertising technology and internet industry experience in the Asia Pacific region, Chen most recently was managing partner & CEO of MAXBIT.