DMA 39: LAS VEGAS

Ion Media Buys Entravision’s KMCC Las Vegas

The purchase solidifies its position as the nation’s largest TV broadcast UHF spectrum operator.

Ion Media this morning announced the purchase of KMCC Las Vegas (DMA 39) from Entravision Communications Corp. The price was not disclosed.

The acquisition will add nearly one million TV households to Ion’s nationwide broadcast footprint. Ion will have 71 full-power stations in 62 of the largest U.S. markets, making it “the only network with owned-and-operated stations in 41 of the top 50 markets,” it says.

“Ion is committed to investing in broadcast television and offering affordable high-quality content to all American households,” said Brandon Burgess, Ion Media chairman. “Over-the-air broadcasting has grown to be the primary source of live linear television for nearly a quarter of the U.S. population. We serve this demand by offering Ion content via over-the-air broadcast spectrum in high growth markets like Las Vegas.”

The company said the acquisition “will solidify Ion Media’s position as the largest U.S. holder of full-power UHF TV spectrum, covering 1.2 billion MHz-pops and 231 million people nationwide across all key metropolitan areas, in the advent of wireless spectrum innovation and development.”

 


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