James Loftus Named GM Of KAPP-KVEW Yakima

Morgan Murphy Media’s ABC affiliate KAPP-KVEW Yakima-Kennewick, Wash., has appointed James Loftus vice president and general manager, effective in March.

Loftus has a sales management background, particularly in the digital arena. Since 2017, he’s worked for KOLD Tucson, Ariz. He took the reins as director of sales in 2019 and has helped that team achieve top ranking among their company peers in political revenue share, new business and digital sales.

“I couldn’t be happier to welcome James to Morgan Murphy Media,” said Brian Burns, Morgan Murphy Media executive vice president and COO. “James makes a great addition to our family-owned company. With his past leadership roles in selling digital and traditional media, we expect to raise the bar for the whole market.”