Jeff Miller To Lead Nexstar In Brownsville

The broadcast executive with nearly 30 years of leadership experience will oversee Nexstar’s KVEO, valleycentral.com and Mission Broadcasting’s KGBT.

Nexstar Media today appointed Jeff Miller vice president and general manager of its broadcast and digital operations in Brownsville-Harlingen, Texas (DMA 85). He will be responsible for overseeing Nexstar’s KVEO (NBC/CBS), valleycentral.com and the company’s operational agreements with Mission Broadcasting, providing services to KGBT. He begins his new duties immediately and report to Julie Pruett, senior vice president and regional manager for Nexstar Media Inc.’s broadcasting division.

Miller brings nearly 30 years of broadcast leadership experience to his new position, serving most recently as VP-GM of KPTM (Fox) and KXVO (CW) Omaha, Neb., since 2010. Under his leadership, both stations expanded local programming significantly, launching new afternoon and evening newscasts, live broadcasts of Thursday night high school football games, and two new lifestyle shows, Omaha Life and Breakfast with Becka. He and his team also generated substantial gains in digital revenue by establishing several unique marketing initiatives that grew page views and unique visitors to the stations’ websites and mobile apps.

Prior to joining KPTM-KXVO, Miller was VP-GM of KMEG-KPTH Sioux City, Iowa, and before that he held a series of broadcast sales and marketing roles of increasing importance in markets including Orlando, Fla.; San Antonio, Texas; and Jackson, Miss.

“Jeff’s proven leadership experience, his innovative approach to developing new local content for viewers and digital users, and his results-driven approach, make him the ideal candidate to lead our broadcasting and digital operations in Brownsville/Harlingen and oversee our relationship in the market with Mission Broadcasting,” said Pruett.

 

Miller has been an active participant in industry-related groups and community organizations throughout his career, serving on the boards of directors for the Nebraska Broadcasters Association, the TVB Sales Advisory Board, and as a member of the Omaha Business Ethics Alliance and Nonprofit Association of the Midlands.

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Miller received his bachelor’s degree in television sales and management from Ball State University, and his master’s degree in negotiation and dispute resolution from Creighton University. He also studied marketing and management at Disney University.


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