John Vilade To Head Premion Ad Sales

Premion, Tegna’s CTV/OTT advertising solution for regional and local advertisers, named John Vilade its new head of sales and vice president. Vilade joins Premion from TRUSTX, where he was chief revenue officer.

He is responsible for leading Premion’s national and regional sales organization and driving revenue growth, go-to-market development and execution. Vilade is based at Premion’s New York City headquarters.

“Premion is entering a new phase of accelerated momentum, market innovation and leadership,” said Jim Wilson, president of Premion. “As we scale the business to its next level and bring deeper expertise to better serve local and regional advertisers, John brings an impressive track record of leading high performing traditional and digital media advertising teams at world-class media companies and start-ups. I’m confident he will be a tremendous asset for driving Premion’s next chapter of streaming advertising growth.”

A senior national media executive, Vilade brings more than 25 years of successful traditional and digital media advertising, distribution sales and business development experience. As chief revenue officer of TRUSTX, Vilade was a founding executive of the programmatic digital advertising marketplace startup, where he led national sales, strategy and development in partnership with many of the world’s leading broadcasters and publishers.

Previously, Vilade led sales, strategy and revenue growth with leading media and entertainment organizations including NBC Universal, CBS Local and Discovery Communications and was an early sales leader for several years at Hulu where he scaled national, local, multicultural and upfront advertising sales.

Since its launch in November 2016, Premion has delivered billions of impressions through tens of thousands of campaigns, for thousands of clients in more than 200 DMAs.