Jukin Media Launches Entertainment Partnership with Theta Labs for Blockchain Video Delivery, NFTs

Theta Labs Inc. and Jukin Media today announced the launch of a comprehensive entertainment partnership that will encompass video content, video delivery infrastructure, and fan engagement.

As part of the agreement, Jukin Media properties FailArmy and The Pet Collective will implement the Theta Network infrastructure, video player and peer-to-peer bandwidth relaying. Theta will also license content from Jukin Media, and the companies will work together to launch exclusive NFTs for FailArmy and The Pet Collective on the ThetaDrop NFT platform.

Jukin Media, which was acquired by Trusted Media Brands in August 2021, is a global entertainment company built on the belief that the future of storytelling is user generated. Jukin owns and operates a portfolio of digital video properties that includes FailArmy, People Are Awesome, The Pet Collective and WeatherSpy; the properties combine for more than 220 million social media followers online, and they receive more than 11 million monthly hours viewed across streaming TV platforms.

“We’re thrilled to expand our relationship with Theta across multiple fronts with this new partnership,” said Cameron Saless, chief business officer of Trusted Media Brands. “We see value in the Theta Network, their decentralized video infrastructure, and blockchain technology. We are also very excited to partner with them to bring NFT products to the FailArmy and The Pet Collective communities.”

This partnership is an example of the many ways that the Theta Ecosystem drives media and entertainment companies to expand their reach and grow their user base. Theta’s revolutionary decentralized streaming protocol lets video platforms save 50%+ of the cost of content delivery by using Theta P2P video delivery, and drives user engagement and view times via token incentives. Theta NFTs are purpose-built for video and are a brand new way for traditional media to interact with fans and build brand loyalty, especially within tech-savvy younger demographics. By pairing these cutting edge technologies with popular content from top media brands, these collaborations are a game changer for media companies like Jukin Media.

“Our vision of the Theta Ecosystem includes end-to-end decentralized products, Web3 video infrastructure and a blockchain platform to revolutionize all aspects of media and entertainment,” said Mitch Liu, CEO of Theta Labs. “From premier branded video content, to video transcoding, storage and P2P video delivery infrastructure, to digital assets that change the way fans interact with their favorite creators and brands, Theta is leading the way and our partnership with Jukin Media is a perfect example of that.”