“Now is the time to transition to a universal language of impressions. Katz Television Group supports the industry adoption of impressions for linear TV to enable cross-platform campaign integration at the local level,” said Katz President Leo MacCourtney.
Katz Television Group Backs Impressions-Based Currency For Local Broadcast TV
Katz Television Group, the national television advertising sales organization representing more than 800 TV stations across a majority of the 210 DMAs, has thrown its support behind the industry-wide adoption of impression-based selling and buying for local broadcast television.
“Our local media clients distribute content and offer advertising on many platforms, including local linear TV, OTT, digital subchannels and websites. To effectively plan, buy and evaluate local campaigns, national buyers need a common currency for local cross-platform execution,” said Leo MacCourtney, president of Katz Television Group.
“In the current local media environment, many stations’ linear programming is still transacted on ratings, while their digital platforms are simultaneously transacted on impressions. Now is the time to transition to a universal language of impressions. Katz Television Group supports the industry adoption of impressions for linear TV to enable cross-platform campaign integration at the local level,” MacCourtney added.
The Katz announcement follows a similar one on June 1 by the ABC Owned Television Stations.
Comments (1)
weluvfakenews says:
June 7, 2021 at 8:19 am
Hey Leo..Have you ever sold anything other than spots in your life? ??Maybe a web-based marketing plan..We all know the answer..
You are 20 years behind the times but you are a great politician…like all your predecessors at Blair..You learned well