Ken Frierson Upped TO WNEM VP-GM

Meredith promotes the veteran sales executive from general sales manager to lead its CBS affiliate in Saganaw, Mich.

Meredith Corp. today promoted Ken Frierson to vice president and general manager of CBS affiliate WNEM Saginaw-Flint, Mich. Frierson is currently WNEM’s general sales manager.

“Ken has been an extraordinary member of WNEM-TV 5 for over a decade and has worked in the local television industry for nearly a quarter-century,” said Meredith Local Media Group President Patrick McCreery. “He has successfully led the WNEM sales team and helped the station consistently grow its market share, a pattern I’m confident will continue in his role as general manager.”

Frierson started his career as an account executive at WSMH Flint, Mich., and then joined WNEM and Meredith in 1991 as an account executive. He worked at WEYI in Flint as regional sales manager before being promoted to national sales manager. Frierson has also held various sales and business operations positions at television stations in Peoria, Ill.; Syracuse, N.Y.; Detroit; and Troy, Mich.

Frierson returned to Meredith in 2010 as WNEM’s local sales manager and was promoted to general sales manager in 2018. During his tenure, the sales team has grown the station’s revenues year after year.

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