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Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and three among the top 10: San Francisco is now 6, Washington is 7 and Houston is 8. But there is a lot of movement in markets 35 on down.
By Mark K. Miller | October 1, 2019 | 6:40 a.m. ET.

According to Nielsen’s latest Local Television Household Universe estimates that took effect Sept. 28 for the 2019-20 television season, there were 155 changes among Nielsen’s 210 Designated Market Areas, with 82 cities moving up and 73 sliding lower.

In the new rankings there were only two changes among the top 10 markets and five among the top 20:

  • San Francisco moved up one spot, from 7 to 6, with 2,364,740 homes.
  • Washington dropped one, from 6 to 7 (2,351,930).
  • Houston moved down from 7 to 8 (2,330,180).
  • Phoenix climbed one to No. 11 (1,879,780).
  • Tampa-St. Petersburg slipped one to 12 (1,800,600).

The biggest change was a 10 slot rise by Youngstown, Ohio, from 125 last year to 115. The largest drop was nine slots by both Toledo, Ohio (from 71 to 80), and Chattanooga, Tenn. (from 83 to 92).

Nielsen lists the total number of TV homes for this new TV season at 107,007,910, a drop of 2.9% from last season’s 110,244,650 (those numbers don’t include broadband-only homes).

The full 2019-20 DMA rankings are available here.

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DMAS 1-210

Little Movement Atop New Nielsen DMA Ranks

In Nielsen’s latest annual ordering of its 210 Designated Market Areas, there are only five changes in the top 20 markets and two among the top 10: Boston is now 9, Atlanta is 10. But there is a lot of movement in markets 39 on down.
By Mark K. Miller | September 26, 2018 | 2:44 p.m. ET.

According to Nielsen’s latest Local Television Household Universe estimates for the just-started 2018-19 television season that starts Monday, there were 125 changes among Nielsen’s 210 Designated Market Areas, with 68 cities moving up and 57 sliding lower.

The new rankings went into effect Sept. 22.

In the new rankings there were only two changes among the top 10 markets and five among the top 20:

  • Boston moved up one spot, from 10 to 9, with 2,364,870 homes.
  • Atlanta dropped one, from 9 to 10 (2,341,390).
  • Tampa-St. Petersburg, Fla., moved up from 13 to 11 (1,875,240).
  • Phoenix dropped one to No. 12 (1,864,420).
  • Seattle-Tacoma slipped one to 13 (1,854,810).

The biggest changes were both nine-slot moves: Peoria-Bloomington climbed from 122 last season to 113, while Wichita-Hutchinson fell from 67 to 76.

Nielsen lists the total number of TV homes for this new TV season at 110,244,650, a drop of 1.7% from last season’s 112,143,960 (those numbers don’t include broadband-only homes).

The full 2018-19 DMA rankings are available here.

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