Nexstar Media Group today promoted Lloyd Bucher to vice president and general manager of its CW affiliate WPHL Philadelphia, leading the long-range planning and day-to-day management of it as well as its related mobile and social media channels. He succeeds Vince Giannini, who retired earlier this month.
Bucher assumes his new duties immediately and reports to Brandin Stewart, senior vice president and regional manager for Nexstar’s broadcasting division.
The promotion is a homecoming for Bucher, who was born and raised in Philadelphia, and spent the first 35 years of his life in the area. He brings nearly 30 years of leadership experience in broadcast management, marketing and sales to his new position at Nexstar, where he has served as the VP-GM of the company’s Charlotte, N.C., broadcast and digital operations at WJZY (Fox) and WMYT (MNT).
During his tenure in Charlotte, Nexstar said, Bucher and his team “reimagined the television stations’ brand and marketing efforts, launching ‘Queen City News,’ offering more local news than any other station in the market.” He also spearheaded the creation and development of the morning lifestyle show, Positively Charlotte, debuting this summer and featuring local personalities, newsmakers and small businesses.
He was also instrumental in forging a partnership with Charlotte FC, the city’s professional soccer team, and the NFL’s Carolina Panthers, enabling WJZY to become the official “Home of the Panthers.” On the digital front, Bucher re-launched the stations’ website as qcnews.com, “Carolina’s Own Queen City News,” and helped drive significant growth in unique visitors, page views, digital advertising revenue.
Stewart said: “Nexstar is extremely fortunate to be able to bring someone with Lloyd’s experience back to his hometown to manage the company’s broadcast and digital operations. Lloyd has been successful everywhere he’s worked and consistently driven growth in ratings, revenue and profit by seizing opportunities to forge new relationships with advertisers and marketers, creating and developing new programming, and deepening his connection to the local community. He will be a great leader for our Philly media businesses.”
Prior to his time in Charlotte, Bucher was VP-GM of WPTV West Palm Beach, Fla., from 2015 to 2021. While there, he expanded local news programming and helped create and develop several digital initiatives, including the launch of WPTV’s first mobile app for news, a streaming newscast, and a variety of streaming news specials.
Prior to joining WPTV, Bucher held a variety of sales and marketing positions of increasing responsibility at television stations in Miami and Philadelphia from 1995 to 2005. He began his professional career as an attorney, following his graduation from law school in 1993.
Bucher has served as a member of the TVB Executive Board of Directors and the NBC Affiliate Board. He graduated from Hofstra University with a bachelor’s degree in marketing and earned his law degree from the Widener University School of Law in Wilmington, Del.
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