Matrix Makes Key Additions To Staff

Matrix, the global ad sales platform built for media, is adding key roles and new hires across various departments. The company said this internal growth “strengthens Matrix’s ongoing global expansion, extending [its] customer footprint into all media sectors, and bolstering the product portfolio suite.”

Matrix says it is positioned to accelerate development and deployment efforts, specifically with the Matrix Sales Gateway. Additionally, with the added collective media-specific experience, “Matrix will both extend and improve existing solution features and capabilities, ensuring customer’s technology investment extended value.”

Key positions include:

• Product Manager: Possessing more than 10 years of media and product expertise, including previous hands-on product development leadership and traffic roles, Fantisha Bailey will help drive workflow automation and analytics for networks and MVPDs and align and execute standards-based automation designed to continually streamline the buy-sell process for linear, OTT and digital. She will also play a vital role in leading the product efforts for the Matrix Sales Gateway.
• Strategic Director of Sales Engineering: Todd Barkes has joined the Matrix team in this new role, bringing more than 20 years of system analysis, maintenance, and training experience. He will extend Matrix’s services throughout North America and internationally by identifying and executing strategic sales plans. Barkes will work closely with sales and implementation leadership to drive proof of concepts and generate innovative and future-leaning product deliverables with the product team.
• Software Architect: Bringing more than 20 years’ experience, Chris Snyder has joined the development team, where he will assist in the building of a long-term architecture that leverages leading-edge technologies for all Matrix sales enablement platforms designed to advance and support the industry’s evolution.

Each of these new roles support Matrix’s mission to advance industry growth by reducing friction in the buying and selling of advertising inventory while delivering the most intuitive and advanced product suite.