Matrix Solutions Makes Executive Promotions

Matrix Solutions today announced two executive promotions that it says “will be key to leading the company’s next phase of strategic growth.”

CRO Brenda Hetrick will move into a new role as president of Matrix, while COO Julie Kapsch will now be president of Matrix Sales Gateway (MSG). MSG is a subsidiary of Matrix, recently formed with investment and partnership from CoxReps, Graham Media, Gray Television and Hearst Television, to accelerate the development of a media sales gateway solution, called Admiral.

Additionally, Matrix will expand its flagship solutions portfolio into new market verticals with the addition of Monarch for network, digital, and enterprise.

Brenda Hetrick

Hetrick, a veteran of more than 10 years with the company, has been successful in not only leading new business development efforts in her role as CRO, but she has also played a significant role in helping expand the company’s initiatives and partnerships at an industry level. She co-founded the annual Media Ad Sales Summit, now in its fifth year, which brings together industry leaders to discuss and accelerate the media ad sales transformation to reduce friction in the marketplace. She also co-founded the Media Ad Sales Council (MASC) which is an industry advocacy group formed of industry leaders committed to continuing the advancement of the media ad sales conversion.

Named one of AdMonsters’ 2021 Top Women in Media–Tech Trailblazer Division and selected as an honoree for the Cynopsis 2021 Top Women in Media Awards, Hetrick has been diligent in promoting collaboration industry-wide. She has served as a Gracies Judge for the Alliance for Women in Media (AWM) for many years and in 2019 she joined their Board to expand her commitment and support of the organization. She currently serves as the Treasurer-Elect of the (AWM/F) board.

Julie Kapsch

Joining the company in 2021, Kapsch was brought on to align the company’s product development efforts and deliver their next generation solutions portfolio to existing and new markets. In her short, yet impactful time at the company, she has been instrumental in significantly advancing the company’s product roadmap, identifying expanded solutions portfolio opportunities, and leading the charge in the accelerated development of the gateway that will significantly transform how media is bought and sold.

This media sales gateway, Admiral, will be a sell-side tool that provides both the infrastructure and workflows to automate converged advertising sales from demand through order fulfillment, including digital and OTT inventory, traditional spot, and impression-based/dynamic ad insertion for live linear.

“As we continue to advance and grow as a company, it’s important to have a high-quality leadership team in place to ensure success for our clients and the company. I am thrilled to have Brenda and Julie, two high achieving members of our team, take on these critical roles to help us continue our path forward,” said Mark Gorman, CEO, Matrix Solutions. “They have both demonstrated their commitment to our team’s success and possess the expertise, leadership, and proclivity to significantly advance our organization’s growth and move the industry-at-large forward.”

Matrix’s executive and product teams will be at the NAB Show April 25-28, in Las Vegas to meet and discuss their latest product development efforts, including the expansion of their Monarch Media Ad Sales solutions portfolio and the advancement of their Media Sales Gateway, Admiral. Request to meet here.