Michelle Robinson Harper And Shelly Hill Crawford To Lead WBTV Charlotte

Gray Television announced Tuesday that Michelle Robinson Harper will join Gray as the general manager of its CBS affiliate WBTV Charlotte, N.C., effective Sept. 6. In addition, Gray has promoted Shelly Hill Crawford to the new position of WBTV station manager on July 20.

Michelle Robinson Harper

Harper is a broadcast media leader with more than 37 years of experience in the Southeast. For the past three years, she has been GM of Cox Media Group’s WHBQ Memphis. Prior to that, she was corporate vice president of sales for Cox Media Group in Atlanta.

Previously, she was the general sales manager at Cox’s WSOC and  WAXN Charlotte. She has also served in management and sales with the ABC Owned Television Stations, Capitol Broadcasting, Sinclair Broadcast Group, Pappas Telecasting and the Seltel national rep firm.

A native North Carolinian, Harper received a BA in radio, TV and motion pictures from University of North Carolina at Chapel Hill in 1985. She is a graduate of the NAB Leadership Foundation’s Broadcast Leadership Training program.

Harper has been active in a number of advertising, media and service organizations, including the Tennessee Association of Broadcasters, the National Association of Black Journalists, Cox’s Executive DE&I Council, and the Charlotte Chapter of the American Women in Radio and Television.

Shelly Hill Crawford

Crawford has worked at WBTV for the last 22 years in various roles including new business development manager, research director, and programming and marketing director.

She began her broadcast career when she joined WUPW Toledo, Ohio, while attending the University of Toledo. Her career has included roles of research director and/or account executive at WTOL Toledo; WCNC Charlotte, N.C.; and WOIO-WUAB Cleveland, Ohio.

She has served in leadership roles for the WBTV Community Advisory Board, Diversity Board and Volunteer Committee.