NAB Show Launches TVXchange
NAB Show, together with strategic partnership broker VerticalXchange, will produce and host a series of events featuring one-on-one business meetings for television and video professionals with pre-qualified technology companies through the new TVXchange, presented by NAB Show.
The first TVXchange will be held June 2-5, 2019 in Park City, Utah. The three-day event will feature curated and confidential meetings between sponsor companies and senior media technology executives and their buying teams to discuss both short and long-term initiatives, product needs, and specific budgeted projects.
“The NAB Show TVXchange is designed to help content creators and distributors identify partners that are uniquely positioned to provide tailored solutions,” said NAB EVP of Business Operations Chris Brown. “Each meeting is custom built and mutually-beneficial, delivering significant ROI for participants.”
“We believe in the power of strategic partnerships. That’s why we’re thrilled to collaborate with NAB to extend the benefits of our process to executives in the media and entertainment industry,” said Juli Anne Patty, VerticalXchange’s chief marketing and business development officer. “The NAB Show TVXchange will help TV and video technology professionals create and maintain competitive edge, while keeping their focus on all the other critical tasks their jobs demand.”
VerticalXchange is the strategic partnership broker for global industry leaders and companies. Using a research-based model, VX makes it possible for senior-level executives to form game-changing strategic partnerships with solution providers based on their specific needs, challenges, business models and culture. The process empowers solution providers and technology companies to find ideal partners with long-term strategic vision and value.