NBC Ripped Up Its Olympics Playbook For 2024 — So Far, The New Strategy Paid Off
Comcast’s NBCUniversal put all of its resources into the Summer Olympics. It appears to have paid off as more than 30 million viewers tuned in across NBC’s TV and streaming platforms. Executives say a lot of the same strategies will be used for future live sports, including subsequent Olympics and a new agreement with the NBA.
This article was originally posted on cnbc.com
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