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NBC Seeks Record $6M For Super Bowl Ads

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FILE - Tampa Bay Buccaneers quarterback Tom Brady celebrates after defeating the Kansas City Chiefs in the NFL Super Bowl 55 football game in Tampa, Fla., in this Sunday, Feb. 7, 2021, file photo. Jason Licht is enjoying the perks that come with being the general manager of a reigning Super Bowl champion. That includes the challenge of getting a late start on preparing for the NFL draft and not having a selection until the tail end of the first round as the Buccaneers continue to get acclimated to what life’s like with Tom Brady. (AP Photo/Ashley Landis, File)
FILE - Tampa Bay Buccaneers quarterback Tom Brady celebrates after defeating the Kansas City Chiefs in the NFL Super Bowl 55 football game in Tampa, Fla., in this Sunday, Feb. 7, 2021, file photo. Jason Licht is enjoying the perks that come with being the general manager of a reigning Super Bowl champion. That includes the challenge of getting a late start on preparing for the NFL draft and not having a selection until the tail end of the first round as the Buccaneers continue to get acclimated to what life’s like with Tom Brady. (AP Photo/Ashley Landis, File)

NBC is working up a new play for the Super Bowl. Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to potential advertisers about a price tag of $6 million for a 30-second spot in the event, according to executives familiar with current negotiations, marking a new high-water mark in pricing for Super Bowl commercials. Super Bowl LVI is slated to be broadcast on Feb. 13, 2022, from Inglewood, Calif.

This article was originally posted on variety.com

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