NBCU Launching One21 Developer Conference
Today NBCUniversal announced One21 a new annual virtual gathering designed to offer a global view of the insights, entertainment and technology connecting consumers to businesses. One21, NBCU said, “will break new ground, combining the magic of the entertainment industry with the strategic insights and solutions of a platform developer conference. One21 will bridge the gap between consumers and advertisers, and redefine what it means to partner with a leading media and technology company.”
With One21, Comcast NBCUniversal Sky will open up the full breadth of the company’s assets, which reaches 615 million people worldwide and 233 million in the U.S. One21 will convene creative professionals, marketers, developers, technologists, entrepreneurs and businesses of every size to explore the consumer experience and our development roadmap, highlighting the investments in technology, data, commerce and local-to-global capabilities that make partnership easier and more valuable on NBCUniversal One Platform locally, nationally and globally.
NBCUniversal will host its inaugural One21 on March 22. One21 has been intentionally scheduled in the first quarter to provide marketers the information they need to build new solutions and make better business decisions. Programming and Tune-In details for One21 will be announced at a later date.
“One21 will give our partners a full view of the technology that powers their plans, the stories that connect them to consumers and the commerce tools that drive results,” said Josh Feldman, chief marketing officer, NBCUniversal, advertising and partnerships. “On One Platform, marketers are the developers, partnering with our teams to create amazing experiences for their audiences on every single screen.”
“The last year taught us that, in order to rebuild this economy, radical transformation is both necessary and completely possible,” said Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal. “For any brand and every business, we hope One21 will spark meaningful transformation, empower their entrepreneurship, and show them what’s possible using all our resources. We’re excited to share our vision and ready to roll up our sleeves to build that future.”