Ahead of NBC Sports’ presentation of the Super Bowl on Feb. 13, NBCUniversal has announced that the broadcast is officially sold out of every in-game unit across NBC, Telemundo and all digital platforms including Peacock, with only a handful of pre-game spots remaining.
According to NBCU:
- The game will set a new unit rate average record for a Super Bowl, including multiple spots sold at $7 million for a :30 spot.
- Every in-game advertiser will also run across NBCU’s Telemundo Super Bowl telecast as well as NBC Sports Streaming assets, including Peacock for the first time.
- The categories with the largest unit growth in this year’s Super Bowl vs last year’s Super Bowl are automotive, technology, entertainment, travel and health & wellness.
- There are 30-plus new advertisers in this year’s Super Bowl vs last year’s game, representing about 40% of the total advertisers in the game.
- Those new advertisers are a varied group representing 12 different categories, most of which fall within automotive, technology and travel.
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