NBCU Telemundo Enterprises Expands Leadership

The company adds media veterans to augment monetization efforts fueled by Latinos’ growing video consumption across all platforms. Ezequiel Fonseca Zas is named SVP, revenue strategy and distribution and Malu Carmona-Botana joins as content monetization VP.

NBCUniversal Telemundo Enterprises today announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world. Effective immediately, Ezequiel Fonseca Zas joins Telemundo in the newly created role of senior vice president of revenue strategy and distribution, and Malu Carmona-Botana is appointed to the new position of vice president of content monetization.

Both executives will be based in Miami. Fonseca Zas will report directly to Peter Blacker, EVP, chief commercial officer and head of DTC licensing, and Carmona-Botana will report to Fonseca Zas.

Ezequiel Fonseca Zas

Fonseca Zas will be responsible for growing and managing Telemundo Enterprises’ content monetization and distribution strategies, in close coordination with Telemundo’s Content Owners (Entertainment, Global Studios, Sports and News) as well as NBCUniversal Distribution and Licensing teams. He will also oversee sourcing and development of future large-scale revenue-generating projects across the business, taking advantage of the transformation of the U.S. and global media markets.

Malu Carmona-Botana

Carmona-Botana will be responsible for strategic planning and managing key partnerships including development, implementation, and short to long-term growth strategies. Carmona-Botana will also work closely with the content teams to align the network content strategies and NBCUniversal’s Peacock team in order to increase the company’s income across all platforms.

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Fonseca Zas was most recently at ViacomCBS International where he was general manager of streaming platforms and senior vice president of mobile partnerships.  In that role, he led the international streaming/OTT strategy and business plans for AVOD (Pluto TV) and SVOD platforms (Paramount+ and Noggin). Previously, he served in several leadership roles with oversight of emerging businesses, multiplatform and digital strategies. Prior to that, Fonseca was at La Nación newspaper in Argentina for over a decade, where he held multiple positions in the company’s marketing, branding and digital divisions.

Carmona-Botana joins Telemundo from A+E Networks, where she was previously director of content distribution strategy. In that role, she provided strategic support to the President of Distribution. Prior to A+E, she worked at a myriad of companies around the world including Gedeth in Shanghai, Zebra Producciones in Madrid, Televisa in Mexico City and Viacom in New York.

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Fonseca Zas and Carmona-Botana will be joining Telemundo’s existing Revenue Strategy and Distribution leadership team including Borja Perez, SVP of revenue strategy and innovation; Francisco Rivera, VP of emerging business; Gustavo Granados, VP of digital productions; and Tania Paz, VP of distribution operations.


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