NBCUniversal Is Pinning Peacock’s Streaming Success On Its $2.45B Per Year NBA Deal
Executives at Comcast’s NBC Sports targeted the NBA’s media rights renewal on their calendars for years. They wanted the NBA back after losing the games to Disney in 2002. But it wasn’t until this January that NBC Sports President Rick Cordella became confident the company could go big on a bid.
This article was originally posted on cnbc.com
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