Nexstar Names Jamie Calandruccio EVP Of Platform Monetization & Strategy

Nexstar Media Group today appointed Jamie Calandruccio executive vice president of platform monetization & strategy, responsible for developing Nexstar’s revenue management strategy for ad sales, optimizing the company’s advertising inventory, and strengthening its programmatic business. In this newly created role, she will work closely with Nexstar’s sales team to increase revenue and serve client needs through informed, data-driven decisions, and strategic inventory analytics. Calandruccio begins her new duties immediately and reports to Michael Strober, Nexstar’s executive vice president and chief revenue officer.

Strober said: “Jamie’s well-established relationships and vast pricing, planning, and forecasting experience across an extensive portfolio of ad sales products, along with her strategic vision, make her the ideal leader for our sales organization. “She will hit the ground running and make an immediate impact.”

Calandruccio has extensive experience in sales management, operations, and marketing and has held a variety of sales leadership roles across her 25 year career. She most recently was senior vice president, product marketing and partnerships, at Operative, where she led a team of sales executives responsible for commercial strategy and revenue growth across all of the company’s customer markets and products. During her tenure there, she oversaw all global marketing initiatives including events, sponsorships, webinars, social media, and industry relations, and helped build and launch best-in-class technology designed to plan, manage, and execute corporate, product, and field marketing strategies and tactics. Calandruccio and her team also created Operative’s positioning and messaging strategies, along with supporting collateral designed to drive revenue growth.

“I am thrilled to be joining Nexstar under Michael’s leadership of sales and at such a pivotal time in the company’s journey to transform and evolve its advertising business,” Calandruccio said. “There is tremendous opportunity to innovate and create unrivaled value for advertisers by harnessing the brand equity and expansive reach of Nexstar’s diverse portfolio of assets. It is a privilege to be working alongside such an accomplished group of leaders and I am looking forward to leveraging my experience to help modernize Nexstar’s media sales business.”

Prior to her role at Operative, she worked at Channel Media Solutions, providing strategic guidance and marketplace insight to create advanced advertising go-to-market plans. She spent most of her career leading sales planning and operations with Sony Pictures Television, DirecTV and Xandr, where she created operational strategies to deliver maximum yield, advanced advertising capabilities and addressable advertising platforms.