Nexstar Promotes Dana Zimmer To Distribution President

Nexstar Media Group has named Dana Zimmer to president of distribution, effective immediately.

Since joining Nexstar in 2019, Zimmer has overseen the distribution of Nexstar’s billion-dollar-plus broadcast and television content portfolio across the cable, satellite, telco and digital media industries — including 199 television stations representing approximately 39% of U.S. television households (reflecting the FCC’s UHF discount) — and NewsNation, Nexstar’s national cable news and entertainment network.

In this capacity, she successfully led retransmission consent agreements with MVPDs and virtual-MVPDs, as well as content negotiations with the company’s television network partners, Fox, CBS, NBC, ABC and CW. She will continue to report to Perry Sook, Nexstar’s founder, chairman and chief executive officer.

Sook said: “Over the last two years, Dana has significantly expanded the reach of Nexstar’s local television stations and NewsNation, especially among digital and streaming users. At the same time, she’s led negotiations with our distribution and network partners resulting in the consistent growth of Nexstar’s retransmission and carriage revenues. This promotion is well-deserved, and we look forward to more success with Dana overseeing our distribution strategy.”