The broadcast sales executive with more than 25 years of in-market experience will oversee WJBF and its website, mobile apps, and related social media channels, succeeding the retiring Bill Stewart.
Nexstar Ups Carter Murphy To GM In Augusta-Aiken
Nexstar Media Group today promoted Carter Murphy to vice president and general manager of the broadcast and digital operations of WJBF Augusta, Ga.-Aiken, S.C. (DMA 110). He succeeds Bill Stewart, who is retiring after serving as WJBF’s VP-GM since 2007.
Murphy, who has 25 years of experience in the market, will begin his new duties on July 3 and report to Ron Romines, Nexstar senior vice president and regional manager.
“Bill has done an outstanding job leading WJBF-TV since it was acquired by Nexstar in 2016, and we wish him well in his retirement,” Romines said. “Carter is a worthy successor to Bill and very deserving of this promotion. After 25-plus years at WJBF-TV, he is extremely familiar with the station and the Augusta-Aiken community, and understands the needs of viewers, advertisers and marketers across the two-state region. He has developed a variety of unique and innovative sales, marketing, and sponsorship opportunities for clients and spearheaded the development of new business for WJBF-TV’s linear and digital platforms. I am looking forward to working with Carter as he takes on this new role.”
Murphy has served in a variety of sales positions at the television station since beginning his career at WJBF in 1997 as an account executive. He was local sales manager at the station from 2007 to 2021, when he was promoted to general sales manager. According to the station, throughout his sales career, “Murphy has consistently demonstrated the ability to grow ratings, revenue and profitability, and the capacity to build highly effective collaborative sales teams.”
During his tenure, Murphy played a key role in the creation of Game Night Live, the only televised live high school football game in the Augusta/Aiken area. He also helped to conceive and implement the annual Border Bowl Football All-Star Game, which just completed its 10th anniversary and has raised hundreds of thousands of dollars for the Ronald McDonald House.
“I am extremely grateful to Nexstar for this promotion and for giving me the opportunity to lead WJBF-TV’s broadcast and digital operations here in Augusta and the two-state region,” Murphy said.
BRAND CONNECTIONS
Murphy graduated from the College of Charleston with a B.A. in history.
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