Nexstar Ups Ron Romines To SVP-Regional Mgr.
Nexstar Media today promoted Ron Romines senior vice president and regional manager, overseeing the company’s broadcast and digital operations in various markets across the country. He assumes his new responsibilities on July 26 and report to Andrew Alford, Nexstar Media’s president of broadcasting. He will be based at Nexstar’s headquarters in Irving, Texas.
Romines has been the vice president and general manager of the company’s broadcast and digital operations in Charlotte, N.C. (DMA 22) where he was responsible for the long-term strategy and day-to-day operations of WJZY (Fox), WMYT (MNT) and FOX46.com.
During his tenure in Charlotte, WJZY-TV expanded local news programming by 10 hours per week, launching new hour-long weekday newscasts at noon and 4 p.m. Romines led the creation and development of a variety of exclusive local sports programming, including Charlotte Sports Live, a nightly sports highlight show, and Black & Blue Live, which precedes Carolina Panther NFL football games and is syndicated across Nexstar television stations serving seven markets in the region. He and his team also drove significant gains in digital revenue, page views and unique visitors to FOX46.com by launching a new news application and the site’s first breaking news alerts.
Romines brings 30 years of broadcast experience to his new role, including serving as senior vice president and regional manager at Nexstar in 2019 and 2020. He first joined Nexstar in January 2017, following the company’s acquisition of Media General, where he was VP-GM of WTEN and news10.com in Albany, N.Y. Romines joined WTEN in 2005 as general sales manager and spent 14 years at the station, becoming VP-GM in 2014.
Prior to joining WTEN in 2005, Romines served in various general sales management roles of increasing responsibility on behalf of WJTV and WAPT Jackson, Miss.; WCCO Minneapolis; and KOCO Oklahoma City. He began his broadcasting career in 1991 as a local account executive at WDBD Jackson, Miss.
“Ron’s done an outstanding job with WJZY-TV, WMYT-TV, and FOX46.com, successfully launching them as Nexstar-branded media properties and spearheading their consistent improvement in ratings, revenue and profitability,” Alford said. “He’s extremely familiar with Nexstar and has consistently demonstrated the ability to lead highly-effective and successful management, sales and news teams that deliver impactful results for our advertisers, marketers, and the local communities we serve. It is a pleasure to promote him to this new position and I look forward to his continued contributions to the Nexstar management team.”
Commenting on his promotion, Romines said: “I’m excited to be re-joining my colleagues at Nexstar’s HQ in Irving, and grateful to have had the opportunity to lead the company’s operations in Charlotte for the past year. Nexstar’s ongoing commitment to hyper-local content and the unique and customized advertising and marketing solutions we can offer clients create a distinct advantage for our broadcasting, digital, and mobile platforms. I’m looking forward to my new responsibilities and I believe there is a lot of opportunity for success ahead.”
Romines is originally from the Jackson, Miss., area, where he earned his BSBA and MBA from Mississippi College.