Nielsen And Marquee Broadcasting Set Multi-Year Ratings Deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, today announced a multi-year agreement whereby Nielsen will provide local TV measurement services to Marquee’s stations.
“We believe that Nielsen data are vital and critical components in our comprehensive suite of tools we utilize to serve our communities across all of our markets,” said Patricia Lane, CEO of Marquee. “With Nielsen, we are confident Marquee will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve, because local truly does matter.”
With the acquisition of WDMT Salisbury, Md., in 2013, Marquee has expanded to several more states, with a growing local news presence in Maryland, Georgia and Kentucky. With plans to expand further, Marquee said it views its relationship with Nielsen as an ever-expanding one.
“The backbone of the local TV business are local broadcast TV stations,” said Catherine Herkovic, EVP/managing director, Nielsen Local TV. “Nielsen is proud to help Marquee serve its local communities and to provide a service that supports accurate, comprehensive delivery of the news.”