Nielsen And Sinclair Renew Local & National Audience Measurement

Nielsen today announced a multi-year renewal agreement with Sinclair Broadcast Group for Nielsen Local and National audience measurement services.

As part of the agreement, Sinclair will continue to use Nielsen audience measurement services for 197 television stations and one regional cable channel across 84 local markets, as well as its national networks, including the Tennis Channel, TBD, Charge! Comet, and a national unwired network.

Sinclair will also continue to leverage a range of Nielsen tools to complement the aforementioned Local and National audience measurement and drive their business goals, including Nielsen Ad Intel, Nielsen Scarborough, and Nielsen TV/MRI Fusion.

Catherine Herkovic, Nielsen EVP, managing director, audio and local TV, said: “We are delighted to continue as Sinclair’s long standing provider of audience measurement and delivering insights that help power its strategic growth initiatives across local and national TV, regional sports and out-of-home services.”