Nielsen Expands Deal To License Viewing Data From Comcast
Comcast said it signed a multi-year data license renewal with Nielsen that will expand the ratings firm’s access to return-path data about TV usage from millions of cable subscribers’ homes. Nielsen will increase its use of Comcast data in its Nielsen One measurement system and broaden its use for local-TV measurement in the 94 markets the two companies share.
This article was originally posted on nexttv.com
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