Nielsen, Tegna Renew Multi-Year Agreement

Nielsen today announced a multi-year renewal agreement with Tegna Inc. Under the terms of the agreement, Nielsen will provide local television ratings service for 34 Tegna local markets with all existing services renewed for these markets and/or extended including Nielsen Arianna, NLTV, Digital in TV Ratings (DTVR), Grabix, Rhiza and Nielsen Scarborough.

Nielsen’s local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers.

“We are pleased to continue our relationship with Nielsen as a trusted business partner in 34 of our local markets,” said Larry Delia, Tegna senior vice president, media operations. “Nielsen’s suite of data, products, and insights have a major impact on our business in these markets, and we look forward to working with them over the next several years.”

With this new agreement, Tegna stations will continue to have access to a comprehensive suite of Nielsen data to demonstrate value to advertisers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies as well as key audience and demographic characteristics. 

“Tegna is a leader in the local broadcast industry,” said Catherine Herkovic, Nielsen Local EVP and managing director. “We are delighted to provide continued support to 34 Tegna markets with measurement services. As part of our client commitment, we will work alongside Tegna to ensure that each local station has the tools they need to deliver on their business objectives with access to valuable local audiences.”

Nielsen recently completed a major transformation of its local measurement methodology combining advanced meter technology and big data with people-powered panels into its local TV measurement service. This provides more comprehensive measurement to clients. The launch of new currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.