Optimizing Multiplatform Audiences At TV2025

Leaders from Tegna, Gray Television and the E.W. Scripps Co. will examine how they can transform their pandemic viewership bumps into a longer-term trend of robust multiplatform audiences in a panel at TVNewsCheck’s TV2025: Monetizing the Future, which will run virtually this year Oct. 20-23 as part of NAB Show New York.

Mike Braun

Mike Braun, SVP of digital media at Gray Television; Frank Friedman, VP consumer engagement, local media, The E.W. Scripps Co.; and Adam Ostrow, chief digital officer at Tegna will join TVNewsCheck Editor Michael Depp for Optimizing Multiplatform Audiences: Turn an Audience Bump into a Long-Term Trend on Oct. 21 at 2 p.m. ET.

“The onset of the COVID-19 pandemic ushered viewers en masse to local TV, including elusive younger audiences,” said TVNewsCheck Editor Michael Depp. “Mike, Frank and Adam will explain how they’ve been working to retain those audiences on numerous platforms and widen local TV’s demographics and reach.”

Frank Friedman

Other TV2025 panels will include Leadership in a Time of Accelerated Change; NextGen TV: Ready for Primetime?; Optimizing Spot TV in a Challenging Economy; Remote Workflows and the Future of TV Station Operations; IP & the Cloud: A Roadmap for Future Revenue Opportunities; and Bolstering the Local and Regional Content Pipeline. Radha Subramanyam, chief research and analytics officer, CBS Corporation and president, CBS Vision, will be the keynote interview.

TVNewsCheck will also present its Station Group of the Year Award to NBCUniversal Owned Television Stations in a ceremony that will include an interview with the group’s president, Valari Staab, on Oct. 21 at 3 p.m. ET.

Adam Ostrow

Attendees will participate in live, daily, two-and-a-half-hour sessions on Zoom Webinar, where they can pose questions to speakers, participate in live audience polling and wrap up the day with half-hour, open-mic Roundtables on key issues. They can also participate in conversations on the TV2025 Chat Channel on NAB Show New York’s virtual conference platform, where attendees can also attend sessions presented by NAB and visit a virtual exhibition.

Register for TV2025: Monetizing the Future here.