Post-Campaign Analysis Capability Now Available on Marketron REV Sales Growth Platform
Marketron, a provider of enterprise revenue management and digital software solutions, today announced the availability of REV Campaign Analysis, a new feature in the Marketron REV sales growth platform for broadcast TV and radio sales professionals.
When working with agencies and local direct advertisers, broadcasters can use REV Campaign Analysis to show the delivery of linear campaigns. This seamless post-campaign analysis occurs on the same platform they use to propose and order those campaigns. The feature is automatically available at no extra cost to all REV platform subscribers and is ready for use by broadcasters across North America.
Marketron says REV Campaign Analysis “makes it possible for TV and radio broadcasters to analyze promise versus performance of linear campaigns. Sales teams can easily check a campaign’s current impressions compared to contracted impressions to see how the campaign is tracking in near-real time, which provides an opportunity to adjust as needed to avoid makegoods. REV is integrated with broadcast ratings providers Nielsen and Numeris, so stations can report to advertisers whether the campaign connected with the intended target audience.”
By adding the Campaign Analysis capability to the REV platform, Marketron brings the entire linear campaign process to one place, “eliminating the need for sales teams to bounce between different technology platforms to do their jobs. Sales teams using REV save considerable time and significantly improve efficiencies as they can build proposals, submit orders, access real-time inventory data, manage customers, and now perform post analysis in the same system with a single login.”
“Our vision for REV was to allow broadcast sales teams to propose, order, and measure linear radio and TV buys using the same tool,” said David London, Marketron’s senior director, product management, REV. “With the ability to conduct post-campaign analysis and report on impressions and GRPs against the target audience, the Campaign Analysis feature closes the loop on the sales process.”
“Fully integrated technology systems enable salespeople to work more efficiently; but more importantly, they allow data to flow efficiently throughout the organization,” said Jimshade Chaudhari, Marketron senior vice president of product. “Integrating ratings data from Nielsen and Numeris is another example of Marketron’s desire to bring data interoperability to the broadcast industry. We will continue to add other ratings platforms as well as offer integration with other systems.”