Premion Achieves TAG Brand Safety Certified Seal

Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced that it achieved the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG). Created by the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau, TAG is a global certification program fighting criminal activity, increasing trust and promoting brand safety in the digital advertising industry. In 2020, Premion earned the TAG Certified Against Fraud Seal.

Tom Cox, Premion president, said: “We built Premion since inception as a trusted platform for advertisers by only sourcing inventory from premium, reputable publisher partners that people know and trust. We’re proud of achieving this second and distinct recognition from TAG. Premion was already certified against ad fraud, and now we are also brand-safety certified, which requires a separate and rigorous vetting process.”

As a core business imperative, Premion said it “prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers.”

Premion was awarded the Cynopsis Model D Award for Outstanding Brand Safety Strategy in 2021 and members of the product team have been independently certified as Brand Safety Officers by the Brand Safety Institute.

The mission of the TAG Brand Safety Certified Program is to significantly reduce the risk of the misplacement of advertising on digital media of all types, thereby upholding brand safety and protecting the integrity of digital advertising.

Mike Zaneis, TAG CEO, said: “Our TAG Brand Safety Certified Program serves the digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework that increases the value of certified sellers’ inventory. We commend Premion for its commitment to building a safe and trustworthy supply chain by adopting the industry’s best practices for brand safety and ad fraud protection.”

“We’ve invested significantly in our capabilities to delivering the utmost level of accountability as the trusted and secure CTV advertising platform,” said Dave Marquard, Premion head of product. “Our latest TAG recognition affirms our industry reputation for operating to the highest industry standards in promoting brand safety and combating piracy.”