Princell Hair Named Black News Channel CEO

The former NBC and CNN executive joins J.C. Watts to lead the 24-hour news network.

Princell Hair joins The Black News Channel as president and chief executive officer of the 24-hour news network that describes itself as “culturally specific to the diverse views of the Black community.” He succeeds former cable lobbyist and regional cable network executive Bob Brillante as president.

The announcement was made by Chairman and interim CEO J.C. Watts. With the announcement of a new CEO, Watts will return to his role as chairman. Hair’s appointment is effective immediately.

Hair brings a background in diverse platforms including general management, experience leading a national news network, a regional sports business and several local television news departments. He has reimagined programming lineups in his career discovering new, engaging talent, enhancing linear audience reach and vastly growing digital user engagement.

Hair grew up in South Florida and started his career there in local news and rose to vice president of news for the CBS Television Stations group, before becoming EVP-GM of CNN-US, achieving major ratings growth during key news events including the Democratic and Republican National Conventions plus CNN’s Election Night in America 2004.

He joined Comcast in 2008 supervising news operations and talent for the Comcast regional sports networks.

In 2012, Hair was named SVP of news and talent for the NBC Sports Group. He was promoted in 2016 to SVP-GM of NBC Sports Boston, leading the regional sports network to audience growth across all platforms as well as generating several of the network’s most profitable years in its history.


“Princell’s experience as a news and sports executive is unmatched for its breadth and success. As a programmer he will bring energy and fresh thinking to the Black News Channel,” said Watts. “We are delighted to welcome him and excited to see him build on the foundation we have laid with the launch of the Black News Channel.”

“I am grateful to Chairman Watts and the board of directors for this opportunity,” said Hair. “I’m thrilled to return to daily newsgathering and compelling storytelling at the only 24-hour cable news channel aimed specifically at African Americans and other people of color, as the world responds to a pandemic, systemic racism and an economic crisis, all of which disproportionately impact the Black audience. I’m equally excited to join and support the talented team of journalists and staff across BNC’s platforms as the high-stakes 2020 Presidential Race enters the red zone.”

Hair received his master’s degree in business administration from the Goizueta Business School at Emory University, and a Bachelor of Science degree in broadcast journalism from Florida International University in Miami. He is a member of National Association of Black Journalists and the National Black MBA Association.

Comments (2)

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2018bstyrevr says:

July 14, 2020 at 8:08 am

I hope this network does truthful news and does not succumb to the lefties in the media..Stand Strong J.C .Watts

ernest champell says:

July 17, 2020 at 2:09 am

They are legit. I watch them every day. The VP of News Gary Wordlaw used to be my boss WJLA in the 90’s. They do straight news. I had fears of them being conservative as well. A former colleague works as the Los Angeles correspondent. They do good stuff.

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