Princell Hair Named President Of Allen Media Broadcasting

The veteran media executive will also hold title of executive vice president of parent Allen Media Group.

Allen Media Group has hired Princell Hair to be president of Allen Media Broadcasting – the company’s television station division consisting of 27 ABC, NBC, CBS and Fox affiliates in 21 markets nationwide.

Hair will also hold the title of executive vice president of the parent company, Allen Media Group, which comprises Weather Group and platforms including The Weather Channel, theGrio, HBCU GO, Sports.TV, JusticeCentral.TV, and the free-streaming app Local Now. Hair will be based at the Allen Media Studios/Weather Group campus in Atlanta.

In addition to Hair’s appointment, FTV Live reported this morning that two AMG executives are leaving — President Bob Prather and CEO Andy Fisher.

Hair comes to Allen Media Group from his previous two-year position as president of Black News Channel, which Allen purchased in 2022 and immediately re-branded as TheGrio Television Network. Prior to Black News Channel, Hair was senior vice president and general manager of NBC Sports Boston where he strengthened relationships with the Boston Celtics, New England Patriots, the Major League Soccer franchise The New England Revolution, and the WNBA franchise The Connecticut Sun.

Prior to that, Hair was senior vice president, news and talent for NBC Sports Group where he was lead negotiator for all talent contracts, including the NBC Sports Network, NBC Broadcast Network, The Golf Channel, eight regional sports networks, and the Olympics. Hair added Premier League and NASCAR talent to the network’s stable when NBC acquired the rights to both sports properties.

Before his tenure at NBC Sports, Hair was Senior Vice President of News Operations and Studio Programming at Comcast Sports Group, where he developed new programming for regional networks, and spearheaded all talent acquisition and contract negotiations for 11 regional sports networks and three regional news and entertainment networks.


Prior to that, Hair held executive vice president, general manager, and senior vice president positions at CNN/Turner Broadcasting.

Hair got his start in local television news, holding vice president, news director, executive producer and producer titles at numerous network-affiliated TV stations, including KCBS Los Angeles, WBAL Baltimore, WMAQ Chicago, WBBM Chicago, WCPX Orlando, WDIV Detroit and WCIX, WPLG and WSVN, all Miami.

Hair earned his Bachelor of Science degree from Florida International University and earned his Master of Business Administration from Emory University.

Byron Allen, founder/chairman/CEO of Allen Media Group, said: “Princell Hair is a phenomenal media executive who brings an overwhelming amount of industry experience and excellent leadership skills to our 2,400-employee company. Princell’s seasoned expertise now plays a crucial role in supporting Allen Media Group’s acquisitions and continued expansion across our ever-increasing number of media assets and distribution platforms worldwide.”

Hair said: “Local news matters, and the connections these local stations have in their communities cannot be overstated. The owned-and-operated Allen Media stations are a strong broadcast group in growing markets. I am excited to lead this team of accomplished general managers as we navigate the complexities of local television management while acquiring more broadcast stations and media assets.”

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