Rlaxx TV Selects Publica To Power CTV Ad Serving
Rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform. Working with Publica enables Rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming.
According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 months. As a demand agnostic CTV ad server, Publica helps publishers deliver a seamless ad experience and maximize revenue with a unified-auction between multiple SSPs. Through this partnership with Publica, Rlaxx TV can now provide advertisers with buying techniques they have come to expect from linear TV, including competitive separation and the ability to purchase the first slot within ad pods.
“We’re excited to collaborate with Rlaxx TV, delivering premium content to their growing audiences in EMEA and beyond. Through this strategic partnership, rlaxx TV can access the ad decisioning technology required to grow their global CTV advertising revenue, empower advertisers with additional controls, and improve the streaming experience for their audiences,” said Ben Antier, Publica co-founder and CEO, Publica.
Rlaxx TV is available on approximately 85% of smart TVs in Austria, Brazil, France, Germany, Italy, Portugal, Switzerland, Spain, New Zealand, Australia, Turkey and the United Kingdom, with plans to launch in the U.S. in the first quarter of 2022.
“We are thrilled to work with Publica as a strong ad serving partner. Now, we can assure SSPs have a seamless connection to our premium CTV inventory and increase our yields,” said Ronny Lutzi, CEO and founder, Rlaxx TV.