Robert Croteau Upped To GM Of WRGB-WCWN Albany

Sinclair Broadcast Group promotes the sales director to lead its CBS-CW duopoly in the New York state capital.

Sinclair Broadcast Group today promoted Robert Croteau to vice president and general manager of WRGB (CBS) and WCWN (CW) in Albany, N.Y. Croteau has been the stations’ director of sales.

In making the announcement, Rob Weisbord, Sinclair’s chief operating officer and president of broadcast, said: “With nearly two decades of executive sales leadership at WRGB and WCWN, Rob has a long history of success in the Albany market. We appreciate Rob’s dedication and the results that he has delivered during his tenure with Sinclair, and we are excited to elevate him to lead both stations as VP-GM.”

Croteau said: “With nearly 100 years on air, WRGB and WCWN have a long and important story in the history of television. I am excited to step into this role to honor that history, to serve our community and clients, and to help continue the transformation of these stations into the future.”

Prior to his role as director of sales, Croteau was local sales manager of WRGB and WCWN and held sales positions at WLVI Boston and WCIA Champaign, Ill.

He holds a Bachelor of Arts in communication from the State University of New York at Albany.



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