Robert Dwyer Named President-GM Of KCEN-KAGS

Tegna’s NBC affiliates KCEN and KAGS in Temple-Waco-Killeen-Bryan-College Station, Texas, today appointed Robert Dwyer president and general manager, effective March 20. Dwyer will be responsible for overseeing the stations’ operations across all platforms, as well as leading community service efforts and driving results for advertisers.

Most recently, Dwyer was marketing director at WCNC Charlotte, N.C., a position he’s held since 2019. At WCNC, Dwyer oversaw the station’s branding in the market and was instrumental in growing all dayparts in news, increasing digital video consumption, and building trust with audiences.

Previously, Dwyer was director of marketing at WHNS Greenville, S.C., where he led a team of marketing producers, digital media specialists and graphic designers and collaborated with content leaders to launch newscasts and grow the station’s audience across platforms.

Earlier in his career, Dwyer was senior director of creative services for The Golf Channel, overseeing campaigns for PGA and LPGA tours, original content and documentaries. Dwyer began his career at a production house in Detroit.

“Rob’s experience and track record of growing content brands and collaborating across disciplines make him an excellent choice for Central Texas,” said Kristie Gonzales, Tegna vice president, media operations. “As a graduate of our Tegma Executive Leadership Program and proven leader, Rob will help build the stations’ news capabilities, brands and community engagement efforts while also serving our local advertising clients.”

Dwyer holds a Bachelor of Science degree in television production from Ferris State University in Michigan.