DMA 96: BURLINGTON, VT-PLATTSBURGH, NY

Ryan Rothstein Named GM Of WPTZ-WNNE

The career Hearst Television executive is promoted from general sales manager at WPBF West Palm Beach to lead the group’s NBC-CW duopoly in Burlington-Plattsburgh, succeeding Justin Antoniotti.

Ryan Rothstein, the general sales manager of Hearst Television’s WPBF West Palm Beach, Fla., today was named president and general manager of WPTZ-WNNE, Hearst’s NBC-CW duopoly in Burlington, Vt.-Plattsburgh, N.Y. (DMA 96).

Rothstein, a 23-year WPBF veteran who has spent his entire career with Hearst, assumes his new role on July 27.  He succeeds Justin N. Antoniotti, who has been appointed president and general manager of Hearst’s WGAL Lancaster-Harrisburg-Lebanon-York, Pa.  Rothstein’s successor at WPBF will be announced later.

“Ryan is truly a homegrown product of Hearst Television; he has succeeded at every position while at WPBF and has displayed leadership skills that have helped fuel the station’s thriving success,” said Hearst Television President Jordan Wertlieb. “With significant investment over the last few years, WPTZ and WNNE are poised for even more growth, and Ryan is an outstanding selection to lead our team.”

Rothstein’s experience at WPBF has included growing involvement in the station’s participation in South Florida’s busy political activity. He was also instrumental in the planning and execution of the WPBF 25 Health and Wellness Festival featuring Dr. Oz, which has become a highly popular annual community event in the West Palm Beach market, and he developed a data-focused sales initiative that was later rolled out across many Hearst stations.

Rothstein interned at WPBF during his junior year at the University of Florida and joined the station fulltime as an account executive in 1997 upon earning his bachelor’s degree in business administration. He progressed steadily, from account executive to national sales manager, local sales manager and then general sales manager.


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