Sabio Holdings Names Humera Kassem Chief People Officer

Sabio Holdings Inc., a provider of connected TV and over-the-top advertising platforms, has appointed Humera Kassem as chief people officer. As the latest member of Sabio’s executive team, Kassem is charged with all aspects of the company’s global HR function, including compensation and benefits, talent acquisition and retention, learning and development, HR operations, and organizational development and effectiveness.

Aziz Rahimtoola, Sabio Holdings CEO, said: “Sabio’s incredible growth over the last two years has been driven by our focus on retaining and hiring talented people. Humera has played an instrumental role in building an effective HR apparatus that accomplished our employee hiring needs, while delivering one of the highest employee retention rates in the industry.”

Sabio said it has experienced rapid growth in its workforce to meet the demands of the growing CTV space. Kassem, it said, “will help facilitate Sabio’s continued growth and help scale all elements of the organization, including culture, organizational design, talent acquisition, engagement, training and development, employee experience, and infrastructure.”

Kassem brings a wealth of experience and leadership to Sabio, where she recently served as an executive human resources consultant. She has spearheaded Sabio’s Human Resources practices as a consultant since 2021. Having more than 25 years of experience in multiple industries, Kassem has helped companies maximize their potential through people by creating meaningful human capital strategies. Before joining Sabio, she held chief people officer positions at Jamba Juice and Good Smoke Restaurant Group. Before this, she held senior positions at Nationstar Mortgage, JCPenney, GE, Delta Airlines and Coca-Cola.