Sabio Holdings Names Tim Russell Chief Revenue Officer

Sabio Holdings Inc., a provider of connected TV and over-the-top advertising platforms validated by performance, has appointed Tim Russell as its first chief revenue officer. Russell is a veteran leader with expertise in spearheading and scaling high-performing teams to deliver success through the company’s next phase of growth.

Russell will oversee Sabio’s go-to-market approach, manage all revenue generation processes, and develop the sales organization within all our business lines to drive long term revenue growth for the company. Additionally, he will identify new market opportunities to expand into growing segments.

Aziz Rahimtoola, CEO and cofounder, said: “Tim has proven experience in building customer-centric commercial teams and executing go-to-market strategies at scale and will now be responsible for the continued growth, partnerships, and adoption of Sabio’s offerings. We will continue to build the team this year to meet our customers’ needs, and Tim will be instrumental in developing our commercial growth strategy across all three of our businesses.”

Most recently, Russell was senior vice president at Sabio, where he has been responsible for overseeing Sabio’s East Coast organization. Russell has more than 28 years of experience in the TV industry. Before joining Sabio, he held senior positions at Nexstar, Meredith, TV Guide, Tribune and Comcast, where he led sales teams that worked closely with brands and agencies.